We only build our own products. That single choice drives everything else about how this studio runs.
Concept, design, code, App Store release and support come from the same small team. No handovers, no agency layers. When something is wrong in one of our apps, the person who built it is the person who fixes it.
Our apps deal with subjects people do not discuss lightly: parenting, habits, cycles, growing up. So we collect as little as possible, keep data where it belongs, and let the user decide what is shared and with whom.
Every product is developed alongside its real audience and the professionals around them. That is slower than shipping from assumptions, and it is the only way to build something that works outside a demo.
The subjects we work on are heavy enough. We write the way a person talks, we say what an app does and does not do, and we leave out the promises we cannot keep.
An app that matters to someone deserves to keep working. We maintain our apps for years: updates, fixes and improvements long after release day.